ABOUT SINEO PACKAGING
Sineo Packaging Manufacturing is a leading supplier of sustainable packaging solutions for the F&B sector, worldwide. Our commitment to sustainability is at the core of everything we do. We pride ourselves on developing innovative, food-safe and eco-friendly packaging solutions that protect your food whilst preserving our planet! With a focus on reducing environmental impact, Sineo Packaging is your trusted partner in achieving business success whilst contributing to a greener future. Currently, we offer a variety of recyclable, biodegradable, and compostable packaging options worldwide, with the ability to customize packaging with our 6-color flexographic printer, meeting diverse branding needs!
OUR VALUES
SUSTAINABILITY
Minimizing harmful environmental impact is at the core of our operations. Our dedication to sustainable practices across the entire supply chain is reflected in our sourcing, manufacturing processes, employee practices and final outputs. We are dedicated to reducing our customers’ carbon footprints, operating economically and empowering people at every stage.
EMPLOYEE EMPOWERMENT
Our team’s comfort is of the utmost importance. Our employees are the foundation of our business, ranging from production staff to senior management. Our aim is to create a safe, inclusive and supportive environment built on mutual respect, trust and cooperation, and we’re proud to do so with a diverse team of over x nationalities of men and women.
RESPONSIBILITY
We take accountability for the impact of our business operations on the planet and our stakeholders. Our dedication to corporate social responsibility is to give back to the community and ensure that every decision is conducted ethically.
MISSION
To revolutionize packaging with innovative, sustainable solutions that minimize environmental impact while delivering exceptional value to our customers and stakeholders worldwide
VISION
To set the benchmark for excellence in global packaging by pioneering sustainable practices and fostering a healthier planet through cutting-edge innovation.
OUR ROOTS
Sineo Packaging was established in 2015 in Shanghai as a division of Sineo International (Founded 2011), a general trading company. With one foot in mainland China and one foot in the Middle East, our founder David Nour El Din leveraged his experience and connections to import the first sustainable packaging solutions to the GCC.
What started as a general trading company turned into a company specialised in sustainable packaging when co-founder Antoine Moussali entered the picture shortly after. In 2017, Sineo Packaging officially established itself in the UAE as a separate entity.
Our rapid success and environmental contributions over the years caught the attention of AW Rostamani Group in 2019, whereby Sineo Packaging became one of the first ever joint ventures with the Group. Soon after, in 2021 and as part of David Nour El Din’s vision, our preparations for local manufacturing began and our state-of-the-art factory was launched in 2023 in Dubai Industrial City.
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Since the launch of our factory, our diverse team of over 14 nationalities has grown exponentially, and our commitment to employee welfare has remained consistent over the years. We believe that organizational growth stems from the people who uplift the company and our team is one of our most valuable assets.
Currently, we cater to the needs of businesses by offering a variety of eco-friendly options, including recyclable, biodegradable, and compostable packaging solutions for the F&B sector. One of our unique selling points is our ability to customise packaging using our 6 colour flexo printer, which is equipped to print any branding requirements that our customers may have.
OUR LOGO
As proud manufacturers of sustainable packaging, we recognise the significance of branding for businesses. With our diverse range of packaging solutions, we felt it fitting to ensure that our logo is reflective of the same. Sineo Packaging’s logo embodies different geometries by illustrating an intertwined hexagon in an explosion of colours, paired with bold square typography and a minimal font. The intentionality behind the squares is to showcase the die lines of a box which unfold to read SINEO. Our aim is to showcase our diverse capabilities whilst maintaining the tradition of eye-catching and colourful branding.
OUR NAME
Our brand identity is intricately embodied in our name, "Sineo." This name is crafted to reflect our mission in the packaging industry. The "S" represents our dedication to sustainability and our commitment to environmentally responsible practices. The "in" symbolizes innovation, highlighting our promise to embrace change and discover new, cutting-edge packaging solutions. Finally, the "neo," derived from the Greek word "neos," meaning "new," underscores our focus on continuous improvement and forward-thinking approaches. Together, these elements combine to form "Sineo," a name that captures our essence and vision.